The Road to Recognition
by Seth Price
The A to Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media
Every professional owns a personal brand. Those aiming to accelerate their success need to take ownership of it and earn recognition as an expert in their field.
There’s no simple shortcut to achieving personal brand success. However, in The Road to Recognition, authors Seth Price and Barry Feldman have delivered a remarkably useful roadmap featuring: An A-to Z-guide—The book is organized alphabetically, presenting 26 core concepts for personal brand development. The benefit of each idea is explained in simple terms and followed with actionable advice. A special chapter, “Y is for the You Do List,” re-iterates the book’s lessons in the form of an action item checklist. Insights from experts—Price and Feldman rallied 26 experts to contribute insights for each chapter. Marketing rock stars and entrepreneurs such as Kim Garst (Boom Social), Brian Clark (Copyblogger), and Joe Pulizzi (Content Marketing Institute) reflect on the value of each personal branding principle. Immaculate design—The book’s design is unlike any other non-fiction book, featuring 3-color graphics and full-page quotes from numerous personal branding experts.
The Road to Recognition is for entrepreneurs, business leaders, aspiring professionals, marketers and second careerists. It’s a book for professionals who want to rev-up their career by taking action.
Seth Price is a marketer, motivator, executive and entrepreneur. Having consulted for more than 300 companies, Seth is recognized as a business builder and digital marketing specialist. He’s passionate about helping business people use media and technology to develop more relevant brands and more rewarding careers. Seth’s currently a VP at Placester, home of the Real Estate Marketing Academy, a top educational resource for real estate professionals.