Positioning: The Battle for Your Mind (Paperback)

Closing at 4:00 p.m. on Wednesday, November 25th.
Closed on Thursday, November 26th for Thanksgiving.
Open Friday, 11/27 from 10:00 a.m. to 8:00 p.m.

New Expanded Hours!!  Monday to Thursday 10:00 a.m. to 7:00 p.m.
--Friday & Saturday 10:00 a.m. to 8:00 p.m.--Sunday 10:00 a.m. to 6:00 p.m.

We are here for limited in-store browsing and contactless parking lot pickup.  Order online any time.

**If you are shipping an online order, please order by 11/30/2020 to ensure holiday delivery.**

Positioning: The Battle for Your Mind Cover Image
$20.00
Sold Out--Can order from warehouse

Description


The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

About the Author


Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.


Product Details
ISBN: 9780071373586
ISBN-10: 0071373586
Publisher: McGraw-Hill Education
Publication Date: January 3rd, 2001
Pages: 213
Language: English